Special Interest Tourism And Heritage Tourism Tourism Essay

Special Interest Tourism And Heritage Tourism Tourism Essay Special interest tourism can be defined as the provision of customized leisure and recreational experiences driven by the specific expressed interests of individual and group. (Douglas.N, 2001) In earlier days tourism word was termed as mass tourism.Mass tourism was the logical outcome of key social, economic, political and technological influences after the Second World War. Post-war was peace and prosperity, paid holidays, charter flights and cheap oil lubricated the wheels of tourism change (Po on 1993, pg 4). According to Poon( 1997) new tourism is a phenomenon of large scale packaging of non-standardized leisure services at competitive prices to suit demands of tourists as well as the economic and socio-environmental needs of destinations. Large scale packaging has been done by tour operators, airlines and multinational hotel groups who hold significant influence towards political economics of destinations and host communities all over the world. Special Interest tourism as defined by world tourism organization specialized tourism involves group or individual tours by people who wish to develop certain interest and visit sites and places connected with a specific subject. Generally speaking, the people concerned exercise the same profession or have a common hobby Special interest tourism activity includes wide variety urban, regional, well-established and newly emerging contexts. New tourism is a phenomenon of large scale packaging of non-standardized leisure service at competitive price to suit demands of tourism as well as the economic and socio ­-environmental needs of destinations. (Poon,1997) Question 2: How according to Douglas (2001), might this product be described as being complex? Author has chosen Heritage tourism as a product of special interest tourism. Heritage tourism is important for various reasons first of all it has a positive economic and social impact and helps the locals to preserve their historical monuments, museums, canals etc. And according to the study made travelers spend more money and stay more then other type of tourism http://www.indialine.com As per Douglas special interest tourism is a complex phenomenon characterized by flexible delivery, market segmentation and advances in technology affecting management and distribution. (Douglas-2001, pg3). Douglas termed it as a complex phenomenon. It might because of its effect on the current market trend and scenario or it might because of its effect on the communities who deliver the special interest tourism products. This complexity is directly linked with the communities who deliver SIT products. This complexity can be better understood by explaination by Douglas (2001) Douglas says The search for new experiences threatens current investment and provides alternative stresses on infrastructure like roads, transport systems, existing technology and accommodation, and access to sensitive natural locations. Both public and private sectors see problems with small-scale, personalized tourism traffic. (Douglas-200 1, pg 5). With increasing complexities in ones life these days, people are perpetually looking for a medium through which they get some peace of mind. This is where another science, that of meditation and spirituality comes into the scene. Meditation and Yoga are synonymous with India and Indian spirituality. Meditation is one of the most important components of Yoga, which is a mind-body therapy involving a series of exercises. http://uk.travelmartindia.com/india-culture.htm Question 3: Identify the reason for the growth of your example of SIT. Link your discussion to factors such as trends in consumer behavior and tourism industrys search for competitive advantage? The reason for the growth of heritage tourism is nothing but its the changing trend in the consumers taste. From mass tourism it is very specific segment of the tourism who wants to explore the historical aspect of the monuments etc. Heritage tourism basically attracts consumers which are really willing to know countrys historical events, battles, monuments etc. The reason for the growth of heritage tourism is increased leisure activities, high consumers. Educational tours has been organized by various institutes to heritage attractions, to encourage their students to learn more about their country past instead of reading these historical buildings, monuments on books. Media promoting the growth of heritage tourism through televisions worldwide and encouraging more more international tourists towards their countrys heritage attractions. Indias culture is like a rainbow of multiple facets which accommodates music, dance, performing arts, paintings and literature in itself which have gained recognition and fame from every comer of the world. Foreign tourist arrivals in India have grown from 6.9 percent in 2000 to 13.2 percent in 2005 for heritage tourism http://rwww.indiaenews.com, The growth of heritage tourism is directly linked with the growth of Indian economy. From mass tourism now its been specific tourism. as there is development in the country its led to the flow of tourist. Interest towards heritage tourism is very basic. As india is a place where there are many thing has happened, it is national movement, other historical movements, monuments like Taj Mahal, Mythological importance- there was Ramayana and Mahabharat kind of mythological events happened In india that automatically attracts attention of modern people to see the monuments and places. Questions 4: Who has responsibility for providing this particular type of product or service and to whom? (Note the latter requires you to examine what is the typical consumer profile of your SIT product?) It is the responsibility of the government and other intermediaries involved in tourism to make aware people about the site, places, monuments, and services and facilities at the place should be improved. The Indian tourism department looks after the publications distribution of promotional literature on India, information brochures for the tourists with the collaboration of Travel agents, tour operators, network of hotels, airlines, media, newspaper etc. The Tour operator service is to providing information related to travel to domestic or international tourists and arranging travel itineraries, hotel bookings, travel arrangement and combining all this into complete package. Sometimes, they also suggest tailor made itineraries to suite their guest requirement. These tour operators also work in close contact with various travel agents to arrange all above services. Both tour operator and travel agent work together in providing above services to a traveler in India. Tour Operators can be classified as Inbound Tour Operator and Outbound Tour Operator. Inbound Tour Operator provides services with in a country and Outbound Tour Operator arranges itineraries for travel outside a country h ttp://www.tourismdiary.com India receives largest number of overseas tourists from the United Kingdom, followed by United States, Sri Lanka, France, Germany, Canada, Japan, Australia, Singapore etc as a Heritage tourist. http://www.indiainbusiness.nic.in So not nationally it is internationally attracts the people to come and visit the places of historical importance in India. So it is the national and international both segment that has to be explored , attracted, and invited by providing better facilities, and infrastructure, and security by the government of india, state government, and other intermediaries of heritage tourism and local people too. Questions 5. Is there a link to sustainable development here? If so how? Sustainability in tourism-special interest tourism and with special reference to heritage tourism in India is not a big issue. Author believes that it is the basic facilities and infrastructural development that will keep the interest of the tourists towards heritage tourism in India. This heritage product is such kind of product of special interest tourism that is being treated as basic of tourism. People generally moves out to see the heritage properties of the country first compared to other product of specialized tourism. Sustainable tourism is an essential meaningless construct if the external context, and its effect on sustainability, are not taken into account in the planning and management of destinations and business. (Weaver-2006, pg 22) The above statements by Douglas refer to potential threats, which can disrupt the growth of wine or food tourism to a large extent. Every business should take into account external forces like climate, politics, social unrest and war before planning and making strategies. But the nature of wine tourism is self-sustaining.Wine-related tourism is therefore a significant factor in sustainable rural development, most obviously through the creation of jobs, the sale of local merchandise and the potential for creating linkages with other local business. (Douglas-2001, pg 320) Viticulture also has the capacity to provide sustainable land use in previously uneconomic agricultural areas, while tourism can help support the viability of agricultural diversification and m aximize the returns on existing viticulture. (Douglas ­2001, pg 322)

Investigatory Project—Lever

A more proficient use of lever: A heavier lift Introduction A. Background of the study Buildings, infrastructures and a like were built using the help of machines. But have you ever ruminated how ancient structures like pyramids were built? Simple machines figured it out. Simple machines are any device that only requires the application of a single force to work. It is a tool used to make work easier. It gives mechanical advantage. This means that if you use a lever and the mechanical advantage it provides, you can lift an object that's much heavier than you are because the lever multiplies your effort. Lever, it is often used to move heavy loads with less effort. It is a rigid object that is used with an appropriate fulcrum point to multiply the mechanical force that can be applied to another object. B. Statement of the problem A study on the proficiency of lever in lifting heavy objects. Specific Objectives †¢To build a tabletop lever and investigate how changing the length of the effort arm affects the amount of effort it takes to lift an object. †¢To discover other factors that can affect the proficiency of lever. 2 E. Review of related literature The following definitions are the terms and concepts regarding the said investigatory project. Simple machines is any device that only requires the application of a single force to work. It is a tool used to make work easier. lever magnifies force or velocity. It is often used to move heavy loads with less effort. It is a rigid object that is used with an appropriate fulcrum or pivot point to multiply the mechanical force that can be applied to another object. Fulcrum , the support about which a lever turns. Beam, The bar of a balance from which weighing pans are suspended. Parts of the lever (in the experiment, still undefined) Effort end †¢Effort arm †¢Load end †¢Load arm *The First Class Lever, Second Class Lever and the Third Class lever. The only difference between them is the location of the fulcrum. *Levers help you move items that are very heavy. In the First Class lever the fulcrum is located in the middle. The load is on one end and the force is on the other. (crowbar) Second Class the fulcrum is on the end, the resistance force, the load, is in the middle, and the effort is at the other end. (wheelbarrow) The Third Class fulcrum is on the end of one side, the effort force is in the middle, and the resistance force, the load, is at the the top. baseball bat) *Levers are easy to spot because they help us in our lives. Some examples are: see-saw, claw hammer, crow bar, bottle opener, Piano keys, and car jacks. Bibliography Definition of terms: McGraw-Hill Dictionary of Scientific & Technical Terms, 6E, Copyright  © 2003 by The McGraw-Hill Companies, Inc. http://encyclozine. com/science/physics/machines http://encyclopedia2. thefreedictionary. com/simple+machine http://www. thefreedictionary. com/beam Methodology A. Materials and equipment †¢Ruler (with centimetres) †¢Plastic bag †¢Masking tape †¢Scissors †¢Pencil †¢Soap box with soap in it †¢Marbles (in same sizes) B. Procedure To start this project, you will need to build your lever. The ruler will be the beam for the lever. Tape a bar of soap to one end of the ruler. The soap is the load you will be trying to lift. Next you will need to construct a container out of your plastic bag to hold the marbles in. The bag and the marbles you'll place in the bag will be the effort. As you add more marbles, you are increasing the weight in the bag and thus, the effort until you eventually have enough effort to lift the soap bar. Put a piece of tape approximately 1 centimeter (cm) from the top of a plastic bag . Fold the taped part in half. Using a pair of scissors, cut a slit long enough to allow the ruler to slip through. Slip the free end of the ruler into the slit. Tape the bag to the ruler so it does not slide around. Be careful not to tape the bag closed, as you will need to add marbles in it. tape pencil to the edge of a table. Place your lever on the fulcrum. The bar of soap should be resting on the table, and the bag for the marbles should be dangling over the edge of the table. Position the ruler so that the length of the effort arm is 6 cm. You can use the markings on the ruler to measure 6 cm. Add marbles to the bag, one at a time, until the bar of soap lifts off the table. Continue increasing the effort arm length by 2-cm increments until the measures 24 cm. Materials and Equipment †¢Metric ruler (preferably one that is stiff and has centimeter markings) †¢Plastic sandwich bag (1) †¢Tape (preferably masking tape) †¢Scissors †¢Pen or pencil †¢Bar of soap (still in its packaging) †¢Pennies (approximately $3 worth; alternatively, marbles, beans, or some other small numerous item will work) †¢Lab notebook †¢Graph paper Experimental Procedure 1. To start this project, you will need to build your lever. The ruler will be the beam for the lever. Tape a bar of soap to one end of the ruler. The soap is the load you will be trying to lift. 2. Next you will need to construct a container out of your plastic bag to hold the pennies in. The bag and the pennies you'll place in the bag will be the effort. As you add more pennies, you are increasing the weight in the bag—and thus, the effort—until you eventually have enough effort to lift the soap bar (the load). a. Put a piece of tape approximately 1 centimeter (cm) from the zipper part of the top of a plastic sandwich bag. Do this on both the inside and the outside of one side of the plastic bag. See Figure 2. a. below. b. Fold the taped section in half, width-wise. Using a pair of scissors, cut a slit long enough to allow the ruler to slip through. See Figure 2. b. below. c. Slip the free end of the ruler (the effort end) into the slit. Tape the bag to the ruler so it does not slide around. Be careful not to tape the bag closed, as you will need to add pennies inside it (the effort). 1. ncrease the length of the effort arm by 2 cm (total length should now be 8 cm) and repeat step 5 again. Did it take more or fewer pennies to lift the load? Record your findings. 2. Continue increasing the effort arm length by 2-cm increments and retrying the experiment until the effort arm measures 24 cm. Don't forget to record all the data in your data table. 3. Analyze your data. You can make a line graph with the length of the effort arm on the x-axis and the number of pennies it takes to lift the load on the y-axis. Do you see a pattern? What happens when you double the distance? What happens when you quadruple the distance? To use the computer to make your graph you can visit the Create A Graph website. . You are trying to determine the relationship between two variables: the effort (# of pennies) it takes to lift the load (bar of soap) and the length of the effort arm, so choose the XY graph. b. Select the Data Tab, fill in: ?The graph title ?X-axis label (remember, the x-axis is the length of the effort arm) ? Y-axis label (remember, the y-axis is the number of pennies is takes to lift the load) ? In the Data Set box, tell the program you have 12 data points. ?For each point, fill in the length of the effort arm (x) and the number of pennies (y). So, point 1x would be 6 since you took your first data reading when the effort arm was 6 cm long. Point 1y would be the number of pennies, recorded in your data table, that it took to lift the soap bar at an effort arm length of 6 cm. ?You can use the remaining options to customize the font styles and colors of your chart. c. When you are done, print it out. Variations †¢What happens if you double the load by adding two soap bars? Does the effort (number of pennies in this science project) required to lift the load also double? What if you triple or quadruple the load? Use a kitchen scale to determine how much the load (soap bar) weighs and how much the effort (number of pennies needed to lift the soap bar) weighs. Can you use this information to calculate how much effort it would take to lift you? †¢In your background research you learned that there were several classes of levers. In the project above, you built a class 1 lever. Try building a class 2 lever, too. Compare t he class 1 and 2 levers. Do they require the same effort to lift the load? Remember to keep the distance between the fulcrum and the effort end the same when comparing the levers!

A Man Defeated By His Flaws in Sophocles’ play, “Antigone”

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Animal Cruelty And The Prevention Of Cruelty - 1434 Words

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Twelve Week Plan For A Healthier And More Productive Life

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Honda (a) Free Essays

Q1. What’s the strategy that allowed Honda to be so successful in the US market? It is a fact that Honda had experienced a remarkable success during the period from the late 50’s to the end of the 70’s. This success is a result of the strategy the company developed at that stage of its lifecycle. We will write a custom essay sample on Honda (a) or any similar topic only for you Order Now This strategy in principle is a technologically based strategy; where Honda established Honda Technical Research Institute (HTRI) in 1946. In the meantime, Honda developed manufacturing expertise to become fully integrated producer of motorbikes components. In order to minimize the associated risk, Honda offered a multiproduct line, taking leadership in product innovation through the HTRI and exploiting opportunities for economies of mass production by gearing design to production objectives. How is possible that Honda’s many expensive investments lead to lower costs? The company achieved a significant product advantage through a heavy commitment to RD and advanced manufacturing techniques. Honda used its productivity-based cost advantage and RD capability to introduce new models to the market very quickly and at prices below those of competitive machines. Over time, Honda had smoothly descending real prices. This price reduction is experience-based which means that as long as more experience is acquired, Honda is capable to develop new methodologies to produce motorcycles at lower cost. This was mainly due to high production volume and improved productivity of the Japanese labor. Q2. How did Honda come to have this strategy? Honda’s strategy was a result of Honda’s underlying philosophy which is a marketing philosophy; i. e. grapping more market share and increasing the sales volume. Selling and Distribution system was a tool to implement this philosophy. What evidence do we have of forethought and planning in the company approach to production? Honda built a manufacturing plant with a capacity 10 times in excess of demand at the time of construction in 1958. Honda developed manufacturing expertise to become fully integrated producer of motorbikes components. Honda minimized risk through: offering a multiproduct line, taking leadership in product innovation through the HTRI and exploiting opportunities for economies of mass production by gearing design to production objectives. Marketing? In the 1958 Honda’s market research identified a large untapped market segment seeking a small, unintimidating motorcycle that could be used by small motorcycle business for local deliveries. Honda advertizing concerted to change the image of motorcyclist through heavy campaigning towards middle class consumers. Distribution? Honda followed a policy of developing the market region by region beginning with the west coast and moving eastward. Design? Honda designed the lightweight motors to match the market research results. In general, Products are updated or redesigned whenever a market threat or opportunity is perceived, prices are set at levels to achieve market share targets and will be cut if necessary, effective marketing systems are set up in all markets where serious competition is intended – regardless – of short term cost and finally plans and objectives look to long term payoff. Q3. To what degree was the US entry strategy thought out in advance? Honda was already the world’s largest motorcycle producer. Honda established a US subsidiary and began its push in the market by offering very small lightweight motorcycles. Honda followed a policy of developing the market region by region beginning with the west coast and moving eastward until it established the largest dealership network in the US. How to cite Honda (a), Papers Honda (a) Free Essays Q1. What’s the strategy that allowed Honda to be so successful in the US market? It is a fact that Honda had experienced a remarkable success during the period from the late 50’s to the end of the 70’s. This success is a result of the strategy the company developed at that stage of its lifecycle. We will write a custom essay sample on Honda (a) or any similar topic only for you Order Now This strategy in principle is a technologically based strategy; where Honda established Honda Technical Research Institute (HTRI) in 1946. In the meantime, Honda developed manufacturing expertise to become fully integrated producer of motorbikes components. In order to minimize the associated risk, Honda offered a multiproduct line, taking leadership in product innovation through the HTRI and exploiting opportunities for economies of mass production by gearing design to production objectives. How is possible that Honda’s many expensive investments lead to lower costs? The company achieved a significant product advantage through a heavy commitment to RD and advanced manufacturing techniques. Honda used its productivity-based cost advantage and RD capability to introduce new models to the market very quickly and at prices below those of competitive machines. Over time, Honda had smoothly descending real prices. This price reduction is experience-based which means that as long as more experience is acquired, Honda is capable to develop new methodologies to produce motorcycles at lower cost. This was mainly due to high production volume and improved productivity of the Japanese labor. Q2. How did Honda come to have this strategy? Honda’s strategy was a result of Honda’s underlying philosophy which is a marketing philosophy; i. e. grapping more market share and increasing the sales volume. Selling and Distribution system was a tool to implement this philosophy. What evidence do we have of forethought and planning in the company approach to production? Honda built a manufacturing plant with a capacity 10 times in excess of demand at the time of construction in 1958. Honda developed manufacturing expertise to become fully integrated producer of motorbikes components. Honda minimized risk through: offering a multiproduct line, taking leadership in product innovation through the HTRI and exploiting opportunities for economies of mass production by gearing design to production objectives. Marketing? In the 1958 Honda’s market research identified a large untapped market segment seeking a small, unintimidating motorcycle that could be used by small motorcycle business for local deliveries. Honda advertizing concerted to change the image of motorcyclist through heavy campaigning towards middle class consumers. Distribution? Honda followed a policy of developing the market region by region beginning with the west coast and moving eastward. Design? Honda designed the lightweight motors to match the market research results. In general, Products are updated or redesigned whenever a market threat or opportunity is perceived, prices are set at levels to achieve market share targets and will be cut if necessary, effective marketing systems are set up in all markets where serious competition is intended – regardless – of short term cost and finally plans and objectives look to long term payoff. Q3. To what degree was the US entry strategy thought out in advance? Honda was already the world’s largest motorcycle producer. Honda established a US subsidiary and began its push in the market by offering very small lightweight motorcycles. Honda followed a policy of developing the market region by region beginning with the west coast and moving eastward until it established the largest dealership network in the US. How to cite Honda (a), Essay examples

Customer Experience Management for Fast-Food-myassignmenthelp

Question: Discuss about theCustomer Experience Management for Fast-Food Industry. Answer: Introduction- According to Klaus and Maklan (2013), consumer experience related study has now replaced quality to become the main focus for the contemporary marketing research. They have argued the service quality is an outdated version now. Companies prefer doing research works on the consumer experience. They now prefer more to go with the responses they get. The consequence of such process might not bring quality products in market as there are ample of examples are available in the market. There is a particular segment that prefers buying cheaper product despite the fact that it is low in quality (Thuijsman, 2017). As opined by Mihart (2012), the rising competition in the market has encouraged firms to go for extensive research works on the factors that influence the purchasing. The contemporary business strategies are not to sell the trademark product of a firm but it has rather shifted to satisfying the customer needs. Firms manufacture products according to the needs of customers. Additiona lly, they target a particular market segment based on their area of interest, which is developed through the information they derive on the consumer purchasing behavior (Paul Rana, 2012). The main purpose of this assignment is to analyze the buying behavior of selected customers for fast-foods. Brief description of fast-food industry and of the chosen organizations- Fast-food industry- Despite the challenges that the fast-food industry has faced in recent time, it has successfully maintained its business progression. Although, the last few years have forced them to think more of sustainability but still, they are able to sell their products with minimal adjustment in the quality of food. As per the report submitted by the World Economic Forum in 2017, it was made clear that there is a need to think of healthy and nutritional food environment. However, this is indeed a challenge because of the behavior that majority of customers have for fast-foods. They have not shown enough resilient against the identified threats of fast-foods (weforum.org, 2017). Chosen organizations- McDonalds- It is an American fast-food chain. It is one of the rarest companies that have successfully expanded their business into the different international markets. It has followed Uppsala model to move to various global platform sequentially (Yeu et al., 2012). KFC- It is another American fast-food restaurant chain. In very few times, it has garnered huge success in the different parts of world. It is only next to McDonald in terms of globally expanded restaurant chains. It is specifically popular for fried chicken (HUSSAIN, 2014). Discussing the consumer behavior of the chosen customers- 1st customer- Name - Olivia - A smart lady Behaviors - Love fast-foods - Prefer pricing of the product - Prefer infrastructure as well - Likes to have vegetarian foods Demographics - 35-40 years old - Female - Business lady - Economics major Needs/goals - Wants to be recognized - Loves to have fast-foods very frequently - Engaging with humans 2nd customer- Name - William - A good personality man Behaviors - Prefer going to fast-food centre in weekend - Decide by brand name - Love to have fast-foods that are also nutritional Demographics - 38-42 years old - Male - Works in a private company - Human Resource major Needs/goals - Wants to be busy with his busy office schedules - Love to visit the restaurant with the entire family - Want to be energetic 3rd customer- Name - Group of people in particular the Millennial - Teenagers Behaviors - Love to enjoy foods outside - Prefer going to any of the fast-food brands Demographics - less than 30 years old - Millennial boys girls - They all study in different universities Needs/goals - They want to become rich - Need money to support their needs financially 4th customer- Name - Zoe - Beautiful lady Behaviors - Like to spend some time outside - Outing also includes visiting to an accessible fast-food restaurant Demographics - 35-38 years old - Home owned business - Business major Needs/goals - Want to become very social - Want to become a successful business lady 5th customer- Name - Jack - Smart person Behaviors - Very much dependent on fast-foods - Prefer going to any fast-food restaurant in the weekends - Has a very good understanding skill of food quality Demographics - 38-40 years - Works in a private firm - Humanity major Needs/goals - Want to become a successful entrepreneur - Need more money to support his personal needs Olivia was the first customer with whom the interview was conducted. The interview results are in the appendix section of this task. Olivia loves to have fast-foods but she is also very specific with the pricing. She conducts a research online before she decides to move to the destination. She picks her choice of destination based on the pricing standards. She also prefers having vegetarian foods. This is how she constructs her journey to the selected destination. William was the second customer. He gives utmost importance to weekends. He visits to any of the fast-food brand with his entire family once in a week. He gives values to the nutritional foods; however, he is not very strict with it. He can also have fast-foods that are not nutritional. Pricing does not matter to him. Group of People below 30 years of age are the third category of customer. They love to have fast-foods. They love eating foods outside. They prefer going to popular brands. They are highly addicted to fast-foods. However, they are low in cash as most of them are still in universities. Zoe was the fourth customer with whom the interview was conducted. She loves spending some spare time outside with its families. Such outing does also include visiting to a fast-food outlet. She is very brand specific. Jack was the last customer with whom the interview was conducted. Jack is very cool and handsome. He depends a lot on fast-foods. He often visits to fast-food outlet. Notably, he has got a very good understanding skill of fast-foods. Methodology Generating data using the selected customer group and the customers- The data will be generated using the findings of the interviews conducted with the selected list of customers. Moreover, this will also include the existing customer data, which will be available through useful articles on consumer journey. The interview questions will be found in the appendix section of this assignment. Mapping the selected customer journey- Customer journey of Jack- Jack is very passionate for fast-foods. He frequently visits to fast-foods restaurant in the weekends. He has been to McDonald quite a few times. He now decided to visit the nearest KFC restaurant. Following are his experiences: Before- He was very excited as it was his first ever visit to KFC. During- He had fried chickens there. He was sitting cool and enjoying his food. After- He returned back with some mixed reactions. He liked the ambience there but he actually did not like the taste. He was expecting a bit different. However, he appreciated the service quality. Customer journey of Olivia- Olivia loves eating outside as well in the weekends. However, she is price specific. She loves to have vegetarian foods. She decided to visit to McDonald as it offers vegetarian products at a comparatively lesser price. Before- She was expecting that she will be treated by the worlds most loved brands. During- She felt good while having the food. After- She returned back with smile on her face. She actually liked the foods. Customer journey of people below 30 years of age- Before- They decided to move to KFC as they love chicken. Moreover, KFC is popular for fried chicken. During- They actually loved the foods. After- They returned back happily and already planned to visit the centre again. Analysis- Competitor analysis based on data derived from the interview and the some existing data- Each of the three respondents have different thought process altogether, which is why they picked up their choice of food centre accordingly. KFC received one negative review from Jack. This is quite notably as well because Jack has a very good understanding of the fast-foods. On contrary to this, the Millennial have liked a lot their outing in the KFC. They have liked the fried chicken offered there at the KFC. On the other hand, Olivia visited to McDonald because she is vegetarian and also price specific. This is why she decided to visit to McDonald. She actually found this valuable. She liked the taste and also the customer service. The interview data has found three important factors that initiate a customer journey to a fast-food restaurant. Those three factors are brand value, pricing of food and the choice of food. Wibowo Tielung (2016) have also supported some of the findings of the interview. According to the author, McDonald is the most preferred fast-food chain. They have also confirmed that price is the most preferred criteria when it comes to select the choice of fast-food restaurant. These findings have actually matched the interview data. Boparai (2016), argued that McDonald is not good at offering the vegetarian items. The research conducted on two restaurants in India. The research did produce some strange results. McAloo Tikki Burger, which is for vegetarians, was largely disliked by the respondents those who took part in the survey. Instead, they liked Mc Chicken Burger much. This is again contradicting with the decision making process of Olivia who decided to visit to KFC just because it is good at offering non-veggie items. Xin (2015) has supported the views Jack by going with McDonald in terms of food taste. The author has found no other differences. The main decisive factor is taste, which is better in McDonald. Findings- The interview conducted with the selected customers and the research conducted on the available articles on fast-food restaurants have helped immensely in finding out the two decisive factors. The two factors that differentiate between McDonald and KFC are mainly the pricing of food and quality of taste. Customers have rated McDonald better in terms of food taste (Hanratty et al., 2012). However, there are many such customers who are price specific like Olivia was. There is actually a fight of pricing strategies in some regions such as in the Asian countries. They prefer going to the cheapest brand. Apart from taste, it is also necessary to offer competitive pricings for the different kinds of foods (Sharma Garg, 2013). The findings of the interviews with the selected customers do also provide solid evidences in favor of a fact that competitiveness is hugely required in the fast-food industry. Both the McDonald and KFC need to work hard on the relevant strengths and weaknesses in or der to stay competitive in the market. Conclusion- The study has used primary resources in the form of interviews with the three selected customers and the secondary resources as well to understand the decisive factors that influence the purchasing of fast-foods. The interview data has suggested that different factors that different customer use while preparing for a target fast-food restaurant chain. They look for the pricing of food as they are specific to pricing. They look for brand value as well because they feel they will be treated there warmly. They look for the choice of foods as well because there are some who do not want to have non-veggie items. It is also the habit of many to visit to a popular and trusted fast-food brand in their weekends. There are some as well who is a frequent visitor of fast-food restaurants. Irrespective of the findings of the interviews and the secondary resources, it is evident that people love visiting to the fast-food restaurant. However, the report of World Economic Forum has given some otherw ise expectation from the fast-food industry in the future ahead. There are few who have become conscious learners of nutritional foods. It is therefore necessary for both the McDonald and KFC to promote sustainability in their food items. This is the only way those companies will be able to enjoy a sustainable run. References Boparai, U. S. (2016).CONSUMERS PERCEPTION FOR VARIOUS PRODUCTS OF MCDONALDS AND ITS SUPPLY CHAIN IN VARANASI DISTRICT OF UP(Doctoral dissertation, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi). Hanratty, B., Milton, B., Ashton, M., Whitehead, M. (2012). McDonalds and KFC, it's never going to happen: the challenges of working with food outlets to tackle the obesogenic environment.Journal of Public Health,34(4), 548-554. HUSSAIN, S. (2014). The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky Fried Chicken).International Journal of Research in Business Management,2(5), 2347-4572. Klaus, P., Maklan, S. (2013). Towards a better measure of customer experience. Mihart, C. (2012). Impact of integrated marketing communication on consumer behaviour: effects on consumer decisionmaking process.International Journal of Marketing Studies,4(2), 121. Paul, J., Rana, J. (2012). Consumer behavior and purchase intention for organic food.Journal of consumer Marketing,29(6), 412-422. Sharma, M., Garg, S. (2013). Functional Foods: Marketing HealthTo Modern India.International Journal of Innovative Research and Development,2(5). Thuijsman, T. (2017).Bridging the gap between service expectations-and service perceptions of customers-Conducting a gap-analysis at IVM using the SERVQUAL-method(Master's thesis, University of Twente). weforum.org (2017).Shaping the Future of Global Food Systems: A Scenarios Analysis. [online] weforum.org. Available at: https://www.weforum.org/whitepapers/shaping-the-future-of-global-food-systems-a-scenarios-analysis [Accessed 10 Nov. 2017]. Wibowo, S. W., Tielung, M. (2016). ANALYTICAL HIERARCHY PROCESS (AHP) APPROACH ON CONSUMER PREFERENCE IN FRANCHISE FAST FOOD RESTAURANT SELECTION IN MANADO CITY (Study at: McDonalds, KFC, and AW).JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI,4(2). Xin, G. (2015). The Study of Brand Choice Decision of Top 3 Global Brand Quick Serviced Restaurant (KFC, McDonalds, Burger King) in Bangkok. Yeu, C. S., Leong, K. C., Tong, L. C., Hang, S., Tang, Y., Bashawir, A., Subhan, M. (2012). A comparative study on international marketing mix in China and India: The case of McDonald's.Procedia-Social and Behavioral Sciences,65, 1054-1059.